LIVE FROM THE DATABASETRANSACTIONS 362,430COMPANIES 5,763LATEST TRADE Oct 16UPDATED Oct 17, 12:31 AM

Reporting ownerCIK 0001829946

Steven Yi

72 transactions in one company, from January 5, 2026 to October 9, 2026.

Transactions: 721 company
Bought · P: $0open market
Sold · S: $11.7Mopen market
Net: −$11.7Mnet selling

By company

Where this insider traded.

Company	Ticker	Trades	Bought	Sold
MediaAlpha, Inc.	MAX	72	—	$11.7M

All transactions

72 in total, newest filings first.

Company	Ticker	Insider	Date	Code	Shares	Price	Value
MediaAlpha, Inc.	MAX	Steven YiOfficer	Oct 9	SPLAN	2,033	$11.01	$22K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Oct 8	SPLAN	24,000	$10.04	$241K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Sep 1	SPLAN	48,000	$12.38	$594K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Aug 3	SPLAN	72,000	$12.64	$910K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jul 17	SPLAN	12,333	$14.20	$175K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jul 16	SPLAN	82,457	$14.39	$1.2M
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jul 15	SPLAN	114,292	$14.17	$1.6M
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jul 14	SPLAN	37,701	$14.06	$530K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jul 13	SPLAN	9,496	$14.05	$133K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jul 7	SPLAN	26,467	$14.07	$372K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jul 6	SPLAN	17,254	$14.01	$242K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jul 1	SPLAN	96,000	$12.90	$1.2M
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jun 16	SPLAN	24,000	$10.01	$240K
MediaAlpha, Inc.	MAX	Steven YiOfficer	May 6	SPLAN	4,000	$9.14	$37K
MediaAlpha, Inc.	MAX	Steven YiOfficer	May 5	SPLAN	4,000	$8.93	$36K
MediaAlpha, Inc.	MAX	Steven YiOfficer	May 4	SPLAN	4,000	$9.05	$36K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 29	SPLAN	26,739	$10.00	$267K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 28	SPLAN	6,565	$10.00	$66K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 27	SPLAN	33,663	$9.99	$336K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 22	SPLAN	4,000	$9.88	$40K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 21	SPLAN	16,047	$10.08	$162K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 20	SPLAN	28,543	$10.06	$287K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 15	SPLAN	4,000	$9.68	$39K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 14	SPLAN	4,000	$9.47	$38K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 13	SPLAN	4,000	$9.07	$36K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 8	SPLAN	4,000	$9.78	$39K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 7	SPLAN	4,000	$9.46	$38K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 6	SPLAN	4,000	$9.34	$37K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Apr 1	SPLAN	4,000	$9.15	$37K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 31	SPLAN	4,000	$9.60	$38K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 30	SPLAN	4,000	$9.23	$37K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 25	SPLAN	4,000	$9.42	$38K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 24	SPLAN	4,000	$9.48	$38K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 23	SPLAN	4,000	$9.67	$39K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 18	SPLAN	4,000	$9.59	$38K
MediaAlpha, Inc.	MAX	Steven YiOfficerDERIV	Mar 15	A	149,550	$0.00	—?
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 17	S	5,227	$9.94	$52K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 16	S	4,000	$9.93	$40K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 15	A	448,500	$0.00	—
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 11	SPLAN	4,000	$9.68	$39K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 10	SPLAN	4,000	$9.75	$39K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 9	SPLAN	5,650	$9.86	$56K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 4	SPLAN	8,000	$10.07	$81K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 3	SPLAN	8,000	$10.03	$80K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Mar 2	SPLAN	39,252	$9.99	$392K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 25	SPLAN	8,748	$10.00	$88K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 25	SPLAN	4,000	$9.00	$36K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 24	SPLAN	4,000	$8.80	$35K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 23	SPLAN	4,000	$7.75	$31K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 19	SPLAN	4,000	$7.29	$29K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 18	SPLAN	4,000	$7.34	$29K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 17	SPLAN	4,000	$7.16	$29K
MediaAlpha, Inc.	MAX	Steven YiOfficerDERIV	Feb 15	M	18,294	$0.00	—?
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 15	M	18,294	$0.00	—
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 11	SPLAN	4,000	$7.99	$32K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 10	SPLAN	4,000	$8.71	$35K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 9	SPLAN	4,000	$8.74	$35K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 4	SPLAN	4,000	$8.94	$36K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 3	SPLAN	8,000	$10.04	$80K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Feb 2	SPLAN	8,000	$10.32	$83K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 28	SPLAN	8,000	$10.57	$85K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 27	SPLAN	8,000	$10.51	$84K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 26	SPLAN	8,000	$10.89	$87K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 22	SPLAN	8,000	$11.20	$90K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 21	SPLAN	8,000	$11.02	$88K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 20	SPLAN	8,000	$11.20	$90K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 14	SPLAN	8,000	$11.69	$94K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 13	SPLAN	8,000	$11.37	$91K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 12	SPLAN	8,000	$11.51	$92K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 7	SPLAN	8,000	$11.66	$93K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 6	SPLAN	8,000	$11.87	$95K
MediaAlpha, Inc.	MAX	Steven YiOfficer	Jan 5	SPLAN	8,000	$11.98	$96K