LIVE FROM THE DATABASETRANSACTIONS 362,430COMPANIES 5,763LATEST TRADE Oct 16UPDATED Oct 17, 12:31 AM
VITLCIK 0001579733

Vital Farms, Inc.

65 transactions by 16 insiders, from November 17, 2025 to September 16, 2026.

Transactions
6516 insiders
Bought · P
$613Kopen market
Sold · S
$2.3Mopen market
Net
−$1.7Mnet selling

Officers and directors

People inside the company. What they do with their own shares is the reason this data exists.

InsiderTradesPlannedBoughtSold
Russell Diez-CansecoCEO71/7—$587K
Stephanie CoonChief7—$50K—
Matthew OhayerChair65/6—$1.7M
Peter Nicholas PappasPres6—$30K—
Joanne BalOfficer6———
Thilo WredeCFO5———
Kathryn McKeonCMO5—$5K—
Hoven Reena Chauhan VanChief4—$20K—
Joseph Michael HollandChief4—$100K—
William B. CyrDir3—$149K—
Kofi Owusu Amoo-GottfriedDir2—$20K—
Karl KhouryDir2—$92K—
Glenda J. FlanaganDir2—$51K—
Gisel RuizDir2—$50K—
Kelly J. KennedyDir2—$21K—
Denny Marie PostDir2—$25K—

All transactions

65 in total, newest filings first.

InsiderDateCodeSharesPriceValue
Hoven Reena Chauhan VanChiefSep 16F344$10.03$3K
Joseph Michael HollandChiefSep 2F412$10.12$4K
Gisel RuizDirJun 10A10,436$0.00—
Denny Marie PostDirJun 10A10,436$0.00—
Karl KhouryDirJun 10A10,436$0.00—
Kelly J. KennedyDirJun 10A10,436$0.00—
Glenda J. FlanaganDirJun 10A10,436$0.00—
William B. CyrDirJun 10A10,436$0.00—
Kofi Owusu Amoo-GottfriedDirJun 10A10,436$0.00—
Hoven Reena Chauhan VanChiefMay 19P2,242$8.92$20K
Glenda J. FlanaganDirMay 18P6,100$8.33$51K
Thilo WredeCFOMay 15A500$7.21$4K
Gisel RuizDirMay 13P6,151$8.13$50K
Russell Diez-CansecoCEOMay 15A500$7.21$4K
Stephanie CoonChiefMay 15A500$7.21$4K
Stephanie CoonChiefMay 15P5,895$8.42$50K
Joanne BalOfficerMay 15A500$7.21$4K
Kofi Owusu Amoo-GottfriedDirMay 15P2,375$8.45$20K
Peter Nicholas PappasPresMay 15A395$7.21$3K
Peter Nicholas PappasPresMay 14P3,500$8.51$30K
Kathryn McKeonCMOMay 14P604$8.28$5K
Kelly J. KennedyDirMay 14P2,500$8.40$21K
Joseph Michael HollandChiefMay 14P12,484$8.00$100K
William B. CyrDirMay 14P6,000$8.52$51K
Denny Marie PostDirMay 13P3,000$8.23$25K
Thilo WredeCFOMar 18F3,192$15.70$50K
Thilo WredeCFOMar 12F2,240$17.62$39K
Peter Nicholas PappasPresMar 16F928$17.21$16K
Peter Nicholas PappasPresMar 12F1,402$17.62$25K
Kathryn McKeonCMOMar 16F928$17.21$16K
Kathryn McKeonCMOMar 12F1,683$17.62$30K
Russell Diez-CansecoCEOMar 16F4,798$17.21$83K
Russell Diez-CansecoCEOMar 12F11,886$17.62$209K
Stephanie CoonChiefMar 16F928$17.21$16K
Stephanie CoonChiefMar 12F1,625$17.62$29K
Joanne BalOfficerMar 16F1,061$17.21$18K
Joanne BalOfficerMar 12F1,586$17.62$28K
Karl KhouryDirMar 9P5,000$18.45$92K
Thilo WredeCFOMar 5A25,138$0.00—
Thilo WredeCFOMar 4F1,769$20.30$36K
Hoven Reena Chauhan VanChiefMar 5A13,675$0.00—
Hoven Reena Chauhan VanChiefMar 4F855$20.30$17K
Peter Nicholas PappasPresMar 5A19,558$0.00—
Peter Nicholas PappasPresMar 4F1,019$20.30$21K
Matthew Ohayer10%Mar 5A5,530$0.00—
Kathryn McKeonCMOMar 5A15,184$0.00—
Kathryn McKeonCMOMar 4F784$20.30$16K
Joseph Michael HollandChiefMar 5A15,184$0.00—
Joseph Michael HollandChiefMar 4F969$20.30$20K
Russell Diez-CansecoCEOMar 5A75,415$0.00—
Russell Diez-CansecoCEOMar 4F2,855$20.30$58K
Stephanie CoonChiefMar 5A13,675$0.00—
Stephanie CoonChiefMar 4F745$20.30$15K
Joanne BalOfficerMar 5A15,184$0.00—
Joanne BalOfficerMar 4F784$20.30$16K
Matthew Ohayer10%Mar 2SPLAN20,000$20.33$407K
William B. CyrDirMar 2P4,750$20.70$98K
Matthew OhayerChairFeb 2SPLAN1,600$28.33$45K
Matthew OhayerChairFeb 2SPLAN18,400$27.87$513K
Matthew OhayerChairJan 2SPLAN12,516$31.27$391K
Matthew OhayerChairJan 2SPLAN12,484$30.43$380K
Russell Diez-CansecoCEODec 15SPLAN16,734$35.05$587K
Joanne BalGCNov 17A258$26.13$7K
Russell Diez-CansecoCEONov 17A309$26.13$8K
Stephanie CoonSVPNov 17A401$26.13$10K