123 transactions by 14 insiders, from December 30, 2025 to October 13, 2026.
People inside the company. What they do with their own shares is the reason this data exists.
| Insider | Trades | Planned | Bought | Sold |
|---|---|---|---|---|
| Julie SmolyanskyCEO | 20 | — | $51K | — |
| Juan Carlos DaltoDir | 13 | — | — | — |
| Eric A. HansonCFO | 13 | — | — | — |
| Jason Scott ScherDir | 12 | — | — | — |
| Dorri McWhorterDir | 8 | — | — | — |
| Kirk ChartierDir | 5 | — | — | — |
| Andee HarrisDir | 4 | — | — | — |
| Rachel DroriDir | 1 | — | — | — |
| Susan HultquistDir | 1 | — | — | — |
Holders above 10%, often funds. They file the same form, but they trade for portfolio reasons, not because of what they know.
| Insider | Trades | Planned | Bought | Sold |
|---|---|---|---|---|
| Edward Smolyansky10% | 23 | — | — | $17.0M |
| Divisadero Street Capital Management, LP10% | 10 | — | $12.5M | — |
| Ludmila SmolyanskyOther | 8 | — | — | $7.1M |
| William Zolezzi10% | 4 | — | $4.2M | — |
| Danone S.A.10% | 1 | — | — | $67.4M |
123 in total, newest filings first.
| Insider | Date | Code | Shares | Price | Value |
|---|---|---|---|---|---|
| Edward Smolyansky10% | Oct 13 | S | 30,000 | $22.64 | $679K |
| Divisadero Street Capital Management, LP10%JOINT | Oct 6 | P | 50,000 | $20.80 | $1.0M |
| Divisadero Street Capital Management, LP10%JOINT | Oct 5 | P | 36,202 | $21.01 | $761K |
| Divisadero Street Capital Management, LP10%JOINT | Oct 2 | P | 17,482 | $21.09 | $369K |
| Kirk ChartierDirDERIV | Sep 30 | A | 782 | — | — |
| Juan Carlos DaltoDirDERIV | Sep 30 | A | 708 | — | — |
| Andee HarrisDirDERIV | Sep 30 | A | 797 | — | — |
| Jason Scott ScherDirDERIV | Sep 30 | A | 1,166 | — | — |
| Dorri McWhorterDirDERIV | Aug 31 | M | 1,550 | — | — |
| Dorri McWhorterDir | Aug 31 | M | 1,550 | $0.00 | — |
| Jason Scott ScherDirDERIV | Aug 31 | M | 1,550 | — | — |
| Jason Scott ScherDirDERIV | Aug 31 | M | 1,550 | — | — |
| Juan Carlos DaltoDirDERIV | Aug 31 | M | 1,550 | — | — |
| Juan Carlos DaltoDirDERIV | Aug 31 | M | 1,550 | — | — |
| Julie SmolyanskyCEO | Aug 19 | P | 2,000 | $25.26 | $51K |
| Divisadero Street Capital Management, LP10%JOINT | Aug 17 | P | 35,952 | $24.78 | $891K |
| Divisadero Street Capital Management, LP10%JOINT | Aug 14 | P | 15,000 | $24.69 | $370K |
| Divisadero Street Capital Management, LP10%JOINT | Aug 13 | P | 195,616 | $24.87 | $4.9M |
| Edward Smolyansky10% | Aug 14 | S | 31 | $26.50 | $822 |
| Edward Smolyansky10% | Aug 14 | S | 45,038 | $25.82 | $1.2M |
| Edward Smolyansky10% | Aug 14 | S | 29,931 | $24.89 | $745K |
| Edward Smolyansky10% | Aug 12 | S | 35,000 | $28.74 | $1.0M |
| Ludmila SmolyanskyOther | Jul 22 | S | 40,000 | $29.46 | $1.2M |
| Ludmila SmolyanskyOther | Jul 22 | S | 60,000 | $30.55 | $1.8M |
| Edward Smolyansky10% | Jul 15 | S | 42,263 | $32.32 | $1.4M |
| Edward Smolyansky10% | Jul 15 | S | 24,653 | $31.51 | $777K |
| Edward Smolyansky10% | Jul 7 | S | 39,098 | $29.41 | $1.1M |
| Edward Smolyansky10% | Jul 6 | S | 7,984 | $29.79 | $238K |
| Edward Smolyansky10% | Jun 30 | S | 50,000 | $29.56 | $1.5M |
| Edward Smolyansky10% | Jun 29 | S | 14,542 | $30.12 | $438K |
| Edward Smolyansky10% | Jun 26 | S | 55,794 | $29.87 | $1.7M |
| Edward Smolyansky10% | Jun 26 | S | 55,754 | $28.64 | $1.6M |
| Dorri McWhorterDirDERIV | Jul 1 | A | 2,038 | — | — |
| Dorri McWhorterDirDERIV | Jul 1 | M | 1,356 | — | — |
| Dorri McWhorterDir | Jul 1 | M | 1,356 | — | — |
| Jason Scott ScherDirDERIV | Jul 1 | M | 1,356 | — | — |
| Jason Scott ScherDirDERIV | Jun 30 | A | 828 | — | — |
| Jason Scott ScherDirDERIV | Jul 1 | A | 2,038 | — | — |
| Jason Scott ScherDirDERIV | Jul 1 | M | 1,356 | — | — |
| Susan HultquistDirDERIV | Jul 1 | A | 2,038 | — | — |
| Andee HarrisDirDERIV | Jun 30 | A | 566 | — | — |
| Andee HarrisDirDERIV | Jul 1 | A | 2,038 | — | — |
| Rachel DroriDirDERIV | Jul 1 | A | 2,038 | — | — |
| Juan Carlos DaltoDirDERIV | Jul 1 | M | 1,356 | — | — |
| Juan Carlos DaltoDirDERIV | Jun 30 | A | 503 | — | — |
| Juan Carlos DaltoDirDERIV | Jul 1 | A | 2,038 | — | — |
| Juan Carlos DaltoDirDERIV | Jul 1 | M | 1,356 | — | — |
| Kirk ChartierDirDERIV | Jun 30 | A | 556 | — | — |
| Kirk ChartierDirDERIV | Jul 1 | A | 2,038 | — | — |
| Edward Smolyansky10% | Jun 24 | S | 1,793 | $30.52 | $55K |
| Edward Smolyansky10% | Jun 24 | S | 36,659 | $29.82 | $1.1M |
| Ludmila SmolyanskyOther | Jun 25 | S | 45,616 | $29.65 | $1.4M |
| Ludmila SmolyanskyOther | Jun 24 | S | 40,000 | $30.12 | $1.2M |
| Edward Smolyansky10% | Jun 22 | S | 50,000 | $26.20 | $1.3M |
| Julie SmolyanskyCEODERIV | Jun 16 | M | 108,426 | — | — |
| Julie SmolyanskyCEODERIV | Jun 17 | M | 340 | — | — |
| Julie SmolyanskyCEODERIV | Jun 17 | M | 486 | — | — |
| Julie SmolyanskyCEODERIV | Jun 17 | M | 3,397 | — | — |
| Julie SmolyanskyCEODERIV | Jun 17 | M | 6,070 | — | — |
| Julie SmolyanskyCEODERIV | Jun 16 | M | 12,111 | — | — |
| Julie SmolyanskyCEO | Jun 17 | F | 239 | $25.00 | $6K |
| Julie SmolyanskyCEO | Jun 17 | M | 340 | $0.00 | — |
| Julie SmolyanskyCEO | Jun 17 | M | 486 | $0.00 | — |
| Julie SmolyanskyCEO | Jun 17 | F | 4,012 | $25.00 | $100K |
| Julie SmolyanskyCEO | Jun 17 | M | 3,397 | $0.00 | — |
| Julie SmolyanskyCEO | Jun 17 | M | 6,070 | $0.00 | — |
| Julie SmolyanskyCEO | Jun 16 | F | 53,215 | $24.79 | $1.3M |
| Julie SmolyanskyCEO | Jun 16 | M | 108,426 | $0.00 | — |
| Julie SmolyanskyCEO | Jun 16 | M | 12,111 | $0.00 | — |
| Eric A. HansonCFODERIV | Jun 16 | M | 2,390 | — | — |
| Eric A. HansonCFO | Jun 16 | F | 994 | $24.79 | $25K |
| Eric A. HansonCFO | Jun 16 | A | 2,390 | $0.00 | — |
| Ludmila SmolyanskyOther | Jun 10 | S | 20,000 | $24.02 | $480K |
| Danone S.A.10% | May 14 | S | 3,454,756 | $19.50 | $67.4M |
| Ludmila SmolyanskyOther | May 15 | S | 20,000 | $24.64 | $493K |
| William Zolezzi10%JOINT | May 15 | P | 33,174 | $25.27 | $838K |
| William Zolezzi10%JOINT | May 14 | P | 35,000 | $26.33 | $921K |
| William Zolezzi10%JOINT | May 14 | P | 1,500 | $22.98 | $34K |
| William Zolezzi10%JOINT | May 14 | P | 95,371 | $25.24 | $2.4M |
| Edward Smolyansky10% | May 15 | S | 12,612 | $25.46 | $321K |
| Edward Smolyansky10% | May 15 | S | 11,388 | $24.21 | $276K |
| Edward Smolyansky10% | May 14 | S | 2,182 | $26.28 | $57K |
| Edward Smolyansky10% | May 14 | S | 22,818 | $25.25 | $576K |
| Divisadero Street Capital Management, LP10%JOINT | May 15 | P | 33,174 | $25.27 | $838K |
| Divisadero Street Capital Management, LP10%JOINT | May 14 | P | 35,000 | $26.33 | $921K |
| Divisadero Street Capital Management, LP10%JOINT | May 14 | P | 1,500 | $22.98 | $34K |
| Divisadero Street Capital Management, LP10%JOINT | May 14 | P | 95,371 | $25.24 | $2.4M |
| Ludmila SmolyanskyOther | Apr 20 | S | 15,000 | $26.50 | $398K |
| Jason Scott ScherDirDERIV | Jan 10 | A | 1,277 | — | — |
| Andee HarrisDirDERIV | Mar 31 | A | 873 | — | — |
| Juan Carlos DaltoDirDERIV | Mar 31 | A | 776 | — | — |
| Kirk ChartierDirDERIV | Mar 31 | A | 857 | — | — |
| Eric A. HansonCFODERIV | Mar 28 | M | 743 | — | — |
| Eric A. HansonCFO | Mar 28 | F | 285 | $18.30 | $5K |
| Eric A. HansonCFO | Mar 28 | A | 743 | $0.00 | — |
| Ludmila SmolyanskyOther | Mar 18 | S | 10,000 | $18.74 | $187K |
| Edward Smolyansky10% | Mar 19 | S | 14,353 | $17.77 | $255K |
| Edward Smolyansky10% | Mar 17 | S | 22,313 | $20.10 | $448K |
| Edward Smolyansky10% | Mar 16 | S | 13,334 | $20.60 | $275K |
| Julie SmolyanskyCEODERIV | Mar 6 | A | 108,426 | — | — |
| Julie SmolyanskyCEODERIV | Mar 6 | M | 13,334 | — | — |
| Julie SmolyanskyCEO | Mar 6 | D | 13,334 | $21.50 | $287K |
| Julie SmolyanskyCEO | Mar 6 | M | 13,334 | $0.00 | — |
| Eric A. HansonCFODERIV | Mar 6 | A | 2,672 | — | — |
| Eric A. HansonCFO | Mar 6 | F | 8,024 | $21.50 | $173K |
| Eric A. HansonCFO | Mar 6 | A | 21,396 | $0.00 | — |
| Eric A. HansonCFODERIV | Jan 10 | M | 2,488 | — | — |
| Eric A. HansonCFODERIV | Jan 10 | M | 1,263 | — | — |
| Eric A. HansonCFO | Jan 10 | F | 1,720 | $22.78 | $39K |
| Eric A. HansonCFO | Jan 10 | M | 3,751 | — | — |
| Dorri McWhorterDirDERIV | Jan 10 | M | 1,551 | — | — |
| Dorri McWhorterDirDERIV | Jan 10 | M | 1,600 | — | — |
| Dorri McWhorterDir | Jan 10 | M | 3,151 | — | — |
| Jason Scott ScherDirDERIV | Jan 10 | A | 3,151 | — | — |
| Jason Scott ScherDirDERIV | Jan 10 | M | 1,551 | — | — |
| Jason Scott ScherDirDERIV | Jan 10 | M | 1,600 | — | — |
| Juan Carlos DaltoDirDERIV | Jan 10 | A | 3,151 | — | — |
| Juan Carlos DaltoDirDERIV | Jan 10 | M | 1,551 | — | — |
| Juan Carlos DaltoDirDERIV | Jan 10 | M | 1,600 | — | — |
| Jason Scott ScherDirDERIV | Dec 31 | A | 1,094 | — | — |
| Juan Carlos DaltoDirDERIV | Dec 31 | A | 620 | — | — |
| Juan Carlos DaltoDirDERIV | Dec 30 | A | 2,512 | $0.00 | —? |
| Kirk ChartierDirDERIV | Dec 30 | A | 2,512 | $0.00 | —? |