57 transactions by 15 insiders, from December 28, 2025 to May 27, 2026.
People inside the company. What they do with their own shares is the reason this data exists.
| Insider | Trades | Planned | Bought | Sold |
|---|---|---|---|---|
| Jeffrey Robert HernandezDir | 9 | — | — | — |
| Daniel Jordan BrandDir | 9 | — | — | — |
| Jacob Virgil SpellmeyerDir | 6 | — | — | — |
| Bryan Douglas PereboomDir | 6 | — | — | — |
| Cynosure Group, LLCDir | 6 | — | $73.0M | — |
| Jessica Michele Wegener-BeyerChief | 5 | — | $20K | — |
| Clay Howard GeyerCOO | 3 | — | $300K | — |
| Jon Patrick Vingo Jr.Chief | 2 | — | — | — |
| Sarah Goldsmith-GroverDir | 1 | — | — | — |
| Kristina K. CashmanDir | 1 | — | — | — |
| Richard L. FedericoDir | 1 | — | — | — |
| Michael Ryan SchmidtOfficer | 1 | — | $50K | — |
| Andrew Robert BraithwaiteDir | 1 | — | — | — |
Holders above 10%, often funds. They file the same form, but they trade for portfolio reasons, not because of what they know.
| Insider | Trades | Planned | Bought | Sold |
|---|---|---|---|---|
| Viking Cake BR, LLC10% | 4 | — | — | — |
| Viking Cake Fuel, LLC10% | 2 | — | — | — |
57 in total, newest filings first.
| Insider | Date | Code | Shares | Price | Value |
|---|---|---|---|---|---|
| Kristina K. CashmanDir | May 27 | A | 10,739 | $0.00 | — |
| Sarah Goldsmith-GroverDir | May 27 | A | 8,949 | $0.00 | — |
| Richard L. FedericoDir | May 27 | A | 10,739 | $0.00 | — |
| Andrew Robert BraithwaiteDir | May 27 | A | 8,949 | $0.00 | — |
| Daniel Jordan BrandDir | May 27 | A | 10,739 | $0.00 | — |
| Jeffrey Robert HernandezDir | May 27 | A | 10,739 | $0.00 | — |
| Clay Howard GeyerCOO | May 22 | P | 8 | $6.90 | $55 |
| Clay Howard GeyerCOO | May 22 | P | 925 | $6.86 | $6K |
| Clay Howard GeyerCOO | May 21 | P | 45,080 | $6.51 | $293K |
| Michael Ryan SchmidtOfficer | May 20 | P | 7,100 | $6.98 | $50K |
| Jessica Michele Wegener-BeyerChief | May 20 | P | 3,098 | $6.46 | $20K |
| Jeffrey Robert HernandezDirDERIV | May 15 | S | 5,809,391 | — | — |
| Jeffrey Robert HernandezDirDERIV | May 15 | S | 5,809,391 | — | — |
| Daniel Jordan BrandDirDERIV | May 15 | S | 5,809,391 | — | — |
| Daniel Jordan BrandDirDERIV | May 15 | S | 5,809,391 | — | — |
| Viking Cake BR, LLCOtherDERIVJOINT | May 15 | S | 5,809,391 | — | — |
| Viking Cake BR, LLCOtherDERIVJOINT | May 15 | S | 5,809,391 | — | — |
| Cynosure Group, LLCDirDERIVJOINT | May 15 | C | 119,892 | — | — |
| Cynosure Group, LLCDirDERIVJOINT | May 15 | P | 12,042,712 | — | — |
| Cynosure Group, LLCDirJOINT | May 15 | C | 119,892 | — | — |
| Cynosure Group, LLCDirJOINT | May 15 | J | 119,892 | — | — |
| Cynosure Group, LLCDirJOINT | May 15 | P | 1,600,000 | $5.35 | $8.6M |
| Cynosure Group, LLCDirJOINT | May 15 | P | 12,042,712 | $5.35 | $64.4M |
| Jon Patrick Vingo Jr.ChiefDERIV | May 14 | A | 95,240 | $0.00 | —? |
| Jon Patrick Vingo Jr.Chief | May 14 | A | 52,374 | — | — |
| Jeffrey Robert HernandezDirDERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Jeffrey Robert HernandezDirDERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Viking Cake Fuel, LLC10%DERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Viking Cake Fuel, LLC10%DERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Daniel Jordan BrandDirDERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Daniel Jordan BrandDirDERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Bryan Douglas Pereboom10%DERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Bryan Douglas Pereboom10%DERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Jacob Virgil Spellmeyer10%DERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Jacob Virgil Spellmeyer10%DERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Viking Cake BR, LLC10%DERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Viking Cake BR, LLC10%DERIV | Mar 20 | J | 5,809,390 | $0.00 | —? |
| Jessica Michele Wegener-BeyerChiefDERIV | Mar 11 | G | 27,544 | $0.00 | —? |
| Jessica Michele Wegener-BeyerChiefDERIV | Mar 11 | G | 27,544 | $0.00 | —? |
| Jessica Michele Wegener-BeyerChief | Mar 11 | G | 27,544 | $0.00 | — |
| Jessica Michele Wegener-BeyerChief | Mar 11 | G | 27,544 | $0.00 | — |
| Bryan Douglas PereboomDirDERIV | Dec 28 | G | 71,000 | $0.00 | —? |
| Bryan Douglas PereboomDirDERIV | Dec 28 | G | 71,000 | $0.00 | —? |
| Bryan Douglas PereboomDirDERIV | Dec 28 | G | 71,000 | $0.00 | —? |
| Bryan Douglas PereboomDirDERIV | Dec 28 | G | 71,000 | $0.00 | —? |
| Jacob Virgil SpellmeyerDirDERIV | Dec 28 | G | 99,062 | $0.00 | —? |
| Jacob Virgil SpellmeyerDirDERIV | Dec 28 | G | 99,062 | $0.00 | —? |
| Jacob Virgil SpellmeyerDirDERIV | Dec 28 | G | 99,062 | $0.00 | —? |
| Jacob Virgil SpellmeyerDirDERIV | Dec 28 | G | 99,062 | $0.00 | —? |
| Daniel Jordan BrandDirDERIV | Dec 28 | G | 125,097 | $0.00 | —? |
| Daniel Jordan BrandDirDERIV | Dec 28 | G | 125,097 | $0.00 | —? |
| Daniel Jordan BrandDirDERIV | Dec 28 | G | 125,097 | $0.00 | —? |
| Daniel Jordan BrandDirDERIV | Dec 28 | G | 125,097 | $0.00 | —? |
| Jeffrey Robert HernandezDirDERIV | Dec 28 | G | 243,860 | $0.00 | —? |
| Jeffrey Robert HernandezDirDERIV | Dec 28 | G | 243,860 | $0.00 | —? |
| Jeffrey Robert HernandezDirDERIV | Dec 28 | G | 243,860 | $0.00 | —? |
| Jeffrey Robert HernandezDirDERIV | Dec 28 | G | 243,860 | $0.00 | —? |